Beginnings can be difficult, especially in the business world. Making the very first steps involves challenges and strains for any type of small business.
For start-up companies, these challenges can be rather intense. Start-ups are expected to be on the cutting edge of their industries.
Even before they receive any funding, they need to present a savvy and professional image if they want to be taken seriously. But how do you attain that image when you don’t have the resources yet?
Every start-up team needs a great look but few budding start-up have the budget to hire a full-time designer to answer all of their design needs – develop a visual identity, create a website, prepare promotional material and so forth.
To accomplish these crucial tasks without a dedicated graphic designer you need to tap into your inner entrepreneur.
With some flexibility, ingenuity and innovation – anything is possible!
To point you in the right direction, we created this list of options you can explore as you start to realise your start-up dream.
Create Your Own Website with Websome Live
One design territory that start-ups can conquer without the help of a professional is that of website building. The Websome DIY editor allows you and your team to create a website that excels in both looks and functionality.
You start by choosing one of Websome’s beautiful templates. In the editor, you then easily customise it by editing texts, media and info.
You can add a number of features that help make your website even more effective. It’s SEO-friendly, it saves you so much time, and most importantly, the result is that you have a powerful website to act as the foundation of your online presence.
Though your choice of template may vary according to your company’s focus and target market.
Get a Professional Logo Designed Online
Your company logo is one of the core elements of your brand identity. You need a logo design that really captures your company in an image.
When it comes to creating a logo, there are many available tools that offer online logo design.
Think Ahead and Plan for Easy Adaptations
When you make your first steps in the visual branding of your company you will need to choose your brand’s colour palette, your font scheme, the logo design, promotional images or illustrations and so forth.
Companies that work with in-house designers can easily adapt the visual branding to various platforms and multiple marketing purposes.
As long as your team doesn’t employ a full-time designer, keep things easier for yourself by opting for a visual branding that is easy to replicate, something that doesn’t require a lot of adjustment when reproduced for different purposes. If you do hire a freelancer to design some of your branding materials, make sure you receive files that can be used on various platforms.
Use the Powers of Stock Images for Good
Stock image banks provide small business with a tremendously valuable service. They give you a massive variety of high-quality photographs and visuals for a fair price. The problem with image banks is that many of the photos they offer look like they’re going for the hard sale – unreal, inauthentic and even quite creepy.
When you use image banks, remember that the purpose of the images you buy is to engage your target market, not to alienate them.
Choose images that can resonate with their real experiences, otherwise you’ll be pushing them away.
Get Your Content from Your Audience
User-generated content is another avenue you should explore if you wish to amplify your branding with neat visual materials.
A common method of getting fans and followers to share their content with you is to hold a contest that elicits visual submissions.
You can also encourage followers and clients to create content by integrating social sharing as a seamless element in the service flow – for instance, inviting them with a follow-up email to share images of themselves engaging with your product.
For many start-ups, the user-generated content comes from the product itself. Let’s say, for example, that your company offers a platform for users to design custom-made holiday cards.
The nicest cards that your users created could then be used in your promotional material.